On ice: How whiskey brands are marketing to a new crowd, Dove pushes for legislation to protect kids self-esteem from social media, FanDuel deepfakes young Charles Barkley into new spot, Coca-Cola partners with Gigi Hadid on food-centric campaign, Haribo fills social feeds with only happy news, How to Meet Grocery Shoppers Where They Are, The latest marketing strategies in banking, Vice Media Cuts Staff and Ends Vice News Tonight, Publishers pull marketing budgets away from Twitter under Musks ownership, changes to verification, TikTok Rival Triller Agrees to Pay $4.5 Million in Damages to Sony Music Entertainment, How to Start Prioritizing Connected Work in 2023, A Marriage of Data and Creative: Making Advertisements Personal, Unlocking Hyper-Personalization Using Data & AI, Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game, Level Up Your Marketing Campaigns with a Modern CDP on the Data Cloud, Unleashing creativity with generative AI: The people-focused approach to revolutionize the design industry, Campaign Trail: DoorDash proves McDonalds food is iconic even in motion, Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial, FTC talks tough in false-ad notice but faces hard enforcement road. We regularly test elements of our Axe campaign with young women, who share with us that they see these ads as clever. Breaking any of the sub's rules may result in a post/comment removal and possibly a temporary or permanent ban, depending on the severity of the offense or in the event of repeat offenses. And, more recently, the Miller Lite ad featuring scantily clad women wrestling in a pond ushered in a new era of explicitness. You can view additional information about each Axe actor on this list, such as when and where they were born. Feel free to make a comment with smile. Save my name, email, and website in this browser for the next time I comment. Now the brand's messaging is being updated once again. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. As they're making their way through Target, the young women pass the deodorant aisle and see a display for Axe body spray, that scent of As theyre making their way through Target, the young women pass the deodorant aisle and see a display for Axe body spray, that scent of choice for advertising-susceptible guys ages 18 to 24. NDdiN2NiZmM5Y2VmMWU0MWNkZjM0ZjQ1YjcyZjY3YTNmNDk5OWMzMTdkM2Jm Y2ZkOWUxMDIwZjZkZWVhMGUxZDYyMmVhYzM5ODgxZGEzMTNmMGI5Yzk3YmNj The "New Axe Effect" campaign is the brand's attempt to target open-minded Gen Z males. What Is The Song In Axe's 'Irresistible' Commercial? - Looper Mustafa is joined by "Straight Outta Compton" actor Keith Powers in the new campaign. And that thing with the rolling hot-dog grill?? Does the 'Axe-effect' Really Work on Women? - MensXP Axe introduces its body wash, which is made with 100% natural origin ingredients, so you can smell like 100. . one of the first songs that established Jordan Dennis as a formidable rapper. Jake Stone Image:facebook.com, @Jake Stone Source: Facebook Jake is the man behind the entire commercial vision considering he is among the series's key founders. Every [college] guy, if they put effort into how they look in the morning, will have Axe be another product in their basket of hair shampoos, conditioners and gel, he acknowledges.