After an incredible ending to season 3 of @Stranger_Things @NetflixUK, I attended the brilliant @CocaCola #StrangerThingsArcade #CocaCola #PopUp #London Great to play some #classic #games, find the #UpsideDown and love the limited edition coke cans and palace arcade themed shirt! IPA Social Works,. Marketers typically use it to monitor online. Take. The other reason behind teenagers were the target audience was, and they like to sit in the university canteen, cafes, and restaurants to dish the dirt of their friends and family. , with some of that success attributed to the Stranger Things takeover. We sometimes don't know where to begin. Take action by focusing on AI-powered insights, Search the worlds largest branded content catalog, Keep an eye on your competition in real-time, Pipe AI enhanced data into your in-house tools, Get publishing, listening, and benchmarking in one suite. The response to this video was amazing, with 10 million views and more than 2 million likes on Facebook (Burton, Wilmer, Reed and Holder, 2016). Advanced Classification NLP Project R Social Media Technique Text Unstructured Data Unsupervised. We consider not just the statistics of the platform where the influencer works, but also the feedback of the audience and the general perceptions of his or her work. Also, YouScan team delights us with updates and new features almost every two weeks. If there's a stock that's an absolute fixture in Warren Buffett's portfolio, it's beverage giant Coca-Cola (KO 0.34%). This, I believe, is the most captivating aspect of our work. Each manager is gathering and analyzing data, as well as researching market trends. As Coca-Cola knows that their target audiences are the one who likes the personal connection toward the company so they needed to create that vibe into the youth. All in all, looking into the way one of the worlds biggest brands uses Big Data for optimizing market movement. The 2013 Share a Coke Campaign. Xia, our AI, identifies which content your competitors are sponsoring. Given the prevalence of smart phones and how it has been woven into the fabric of our daily lives, Coca Cola sort to leverage this platform to connect and engage with customers in a deeper way. It goes without saying that Share A Coke is one of Coca-Cola's most noteworthy digital campaigns. Every day, the world drinks more than 1.9 billion servings of their beverages including Coke, Diet Coke, Fanta, Sprite, Dasani, Powerade, Schweppes, Minute Maid and more. Typically, this is basic information such as the number of mentions, sources, and trends. This is not only integral to building a brand, but also maintaining brand recognition across markets. In result, the page likes were significantly grown by 39%, not only that, the traffic on the Facebook page was increased by 870% (Grimes, 2013). This drove the collection of data to see what flavour customization users choose the most. Share A Coke Video Success Story. They respond to comments and questions and share interesting content that their fans will enjoy. Theres been progressive improvement, but nobody really expected this level of human utility.. We also discuss various trends in advertising, including CTV, native ads, and commerce media. [online] Available at: [Accessed 30 April 2020]. Coca Cola Social Media Marketing - blog.notesmatic Unlike the previous generation, they are quite easily accessible via different internet mediums like social media and emails. Here I have generated some insights from my research work. I am wondering for a CPG company with cost constrain, how much would Coco cola willing to spend in Tech(AI) investment? Anyonevisitingthe activation couldhave their photos taken with Coca-Colaprops, merchandise and memorabilia, with the resulting photos creating some great UGC for the company. Analyze user-generated images from over 500K sources to know your customers better.