in which he chronicles his own launch into fast food and agribusiness poultry farming. They're eating their own feces and these chickens have to have a place to sit down and rest. "We wont comment on pending litigation," Tyson spokesman Worth Sparkman told Business Insider. I never thought I'd be in a kitchen making, like, my own fried chicken sandwiches crispy chicken sandwich[es], he told Nightline., The project appears to be a complete reversal for the documentary filmmaker, who 15 years ago talked about making himself sick eating only McDonald's food for an entire month, as chronicled in the Oscar-nominated film Super Size Me.. ", First published on September 10, 2019 / 1:38 PM. He has some very good ideas at play here, but theyre presented in a lackluster fashion that kept sending my mind to other places where his material had been done before and better. Morgan Spurlock on making a 'Super Size Me' sequel and why he's taking On the subject of his pop-up restaurant, Spurlock said he believes critics will be skeptical "until the minute you walk in the door and then you're like, Oh this is something very different. You know the fact that it is a place that tells you the truth from the minute you walk in., The restaurant, which has been years in the making, is the culmination of Spurlock's latest documentary, Super Size Me 2: Holy Chicken., Spurlock made it clear his goal was not to put big chicken out of business., Youre never gonna put big chicken out of business just like you never can put McDonald's out of business, Spurlock said. If eliminated, as the National Chicken Council want in the interest of saving "consumers hundreds of millions of dollars", the Grain Inspection, Packers and Stockyards Administration rules' absence would mean farmers could not sue the companies for any "mistreatment". He and his family have been punished financially for revealing the industry's secrets to Spurlock. For example, Spurlock rightfully goes after the words being used to sell food to people. 'Super Size Me 2' Review: Beware That 'Healthy Chicken' Morgan Spurlock launches chicken pop-up to debut 'Super Size Me 2' They used the former as a movie prop resta. In 2017, the director published a statement on social media titled I am part of the problem., I think that I looked at some of my past actions as being problematic[they] shouldn't have happened. Despite his skeptical view of the industry with two films, Spurlock thinks fast food can be both ethical and affordable, pointing to companies like Warby Parker and Toms as examples of firms that do well financially and also do good. Then come down to 18 West 23rd Street, NYC and try the crispy grilled chicken sandwich everyone is talking about! "There has been this massive shift and people say to me, 'So has the food gotten healthier?' We have a forum, in the form of New Zealand's Documentary Edge Festival, to right the wrong poured on Morgan Spurlock's latest doco, seeminglyconsigned to the "unlikely if it'll ever get a release" bin. concept designed to skewer "better-for-you" messaging A Samuel L . You know who you are, and Im surprised youve gotten this far in this review. With his chickens procured, Spurlock ventures out to meet with strategists and inventors to design a new sandwich to sell. "I wanted to be able to lean into the serious moments. A big reason was the title recognition he had. 2023 CBS Broadcasting Inc. All Rights Reserved. Beyond that, theres a nagging aura of meh encircling the proceedings. Like the farmers in the movie, practically everyone involved was not told that Spurlock was going to release his confession and since have been left wondering if the movie will ever see the light of day. Ive eaten them before. Now that you know, are you gonna throw those back? she asked. Words like organic, crispy, homestyle, free-range and other adjectives designed to trigger a response in the consumer. Comments. Again, my mind wandered to a news item I saw years ago about my hometown of Jersey City, New Jersey. The film was also dropped from Sundance in 2018 and Spurlock stepped away from his production . But on the walls and tables, there are messages about how the chickens, though more humanely raised, isn't really healthy and the paint colors and dcor can be manipulative. Guests at the pop-up include Jonathan and Zack Buttram, two Alabama chicken farmers, who appear in the film. "Family farm, mom and pop operations will not be in existence probably in five more years because of this if this goes through," said chicken farmer Jonathan Buttram. The Holy Chicken restaurant pop-up also draws back the curtain to show how the fast food industry works and how key words, colors, signs, photos are used to make us feel better about what we're eating. The Hollywood Reporter: 'Super Size Me 2: Holy Chicken!': Film Review Morgan Spurlock's Super Size Me 2: Holy Chicken! Its about numbers for the industry," Jonathan Buttram said.